Jen Scott Brand Identity
Design, Strategy, Branding, Packaging, Naming
Along side her RBA line Jen wanted to have a more personalized and intimate product inspired by her passion for beauty. This work was crafted around her story from her upbringing, exposure to the her regional ingredients such as the minerals and plants, visibility to astrology and her health and beauty experiences.
Identity
Jen Scott will be accompanied by a smaller tag line focused on the category such as home, beauty, fashion and properties.
Variations on the identity
Variations to support different product lines
